What? Counter-green movement? Non bio-degradable?
Offering consulting services focused on inorganic growth essentially entails exploring and using any available resource to address a market - other than those you already own and pay to address the market. If today's model entails use of an expensive direct sales force, inorganic means channels, alliances, self-serve, referral-based and everything else. If you can measure the difference between your Total Available Market (TAM) and Served Available Market (SAM), this is essentially SAM expansion. Managing resources you control is an understood task - building mindshare and incenting those you don't to act in your behalf is more difficult.
TA2 can help you to identify and qualify the inorganic. New geographies. Alternative channels. Alliances that create unique combined value propositions. SAM expansion.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment