To describe the objective of TA2 is simple - we are focused on helping companies to identify and capitalize on new revenue streams. Sometimes fulfilling this objective is well defined and straight forward - such as for those seeking to establish strategic alliance programs that had not previously existed, or to take on a new geographic market, such as Latin America. Sometimes it is more challenging, such as defining a new method of reaching a market via hybrid channels, or in executing a complex OEM or reselling relationship.
I have operated TA2 since 2001 and have found that the ability to help companies with this task requires versatility, out-of-the box thinking, and experience in working with multiple set of organizational sizes, cultures, and decision making styles. Getting things done inside a complex organization is the 'science' - the art is being able to understand the style, objectives, and cadence of the firm or market you are attempting to work within. This is what I bring to the table - the ability to work without structure, or without complete tactical definition or game plan, or within a dynamic market undergoing major disruption. This value comes from many lesssons learned within several well run organizations (Anheuser-Busch, HP, FileNet), and many more growing pains in high growth firm (BroadVision) and those within economically challenged, competitively brutal markets (too many to name). All of which TA2 to offer unique, hands-on insights, a blend of strategic and tactical perspectives, and a proven track record of accomplishment - not just intellectually interesting consulting deliverables.
More info on services and typical engagements to follow.
- rc
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