This blog is focused on providing information on TA2 Consulting and its Principle, Robert A. Cruz Jr. Target audience for this blog are companies interested in exploring the services and expertise offered by TA2 in the areas of strategic alliance development, channel management, emerging market analysis, as well as short-term operational assignments.
Mr. Cruz is based in San Mateo, CA., and brings more than a decade of business development, sales, and strategic planning successes to TA2. Mr. Cruz also serves as Vice President of Business Development and Strategic Alliances for Daticon EED, a major provider of Saas-based eDiscovery solutions. Prior to EED, Mr. Cruz served as Vice President, Strategy and Business Development for Adomo, Inc., a provider of converged communications solutions. Within that role, Mr. Cruz served as advisor to the CEO and Board of Directors in a variety of strategic initiatives, including participating in the deal team whose activities culminatined in the company's sale to Avaya. Earlier in his career, Mr. Cruz had served in a variety of sales, business development, and alliance management roles for industry leaders including FileNet Corporation, HP, and Sun Microsystems, and emerging stage firms including BroadVision, Inc. Mr. Cruz holds an MBA from Stanford University Graduate School of Business.
More information to follow on the specific services offered by TA2 Consulting.
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